
A native New England gal from conservative Massachusetts town, you would never have guessed that Beverly Feldman would turn out to be the globe-trotting, gregarious, whirlwind shoe designer extraordinaire that she is today.
And she’s hilarious. Who else would say something like “The circle of life is to get married, get divorced, and then have a great time with younger lovers. That is how to stay young and gorgeous” (source)
Well, until Beverly turned 13 and started drawing, sketching and illustrating her way into her eventual creative schooling at the Pratt Institute in New York. Then it became quite obvious where her talent lay. Even before graduating from Pratt with a major in Shoe Illustration & Design, Beverly’s whimsical, bold and glamorous style had caught the eyes of a few very important people at magazines such as Mademoiselle and Glamour. Shortly thereafter, Beverly found herself appointed as a shoe illustrator for both magazines.


The ability to envision an artistic rendering is a rare talent; the ability to take that illustration and translate it into a functional, beautiful, affordable product is almost unheard of.
Plus, she’s funny. Oh, right. More on that later.
Beverly took these extraordinary abilities illustrating and designing ornate and fabulous shoes to the design houses of names such as Doris Weston, I. Miller and Andrew Geller (source). At the age of 31, Beverly founded Lucky Lizard Trading Company in Alicante, Spain. An established brand of over 30 years with a distribution in more than 50 countries, Beverly Feldman has proven to be a forced to be reckoned with.

So what is Beverly’s inspiration and just what makes her tick?
First, she is hands-on. Hands-on meaning she is in the factories in Spain nearly all of the time, overseeing and revising, revising, revising. She knows and wants to know exactly what is going on with her one-season only exclusive shoes.



Visually? Beverly “designs to attract attention” (source). Leopard prints, jewels, ‘bling’ aplenty, there is no such thing as over-the-top for a Beverly Feldman shoe. Not surprising that Hollywood stars like Halle Barry and notorious socialites like Paris Hilton are devoted followers.
Beverly is inspired and follows no one’s inclinations but her own. Following no trends (can you tell?) Beverly Feldman shoes are unique, like the designer. Beverly creates what she would wear herself and what she believes her customers will love. She does admit to following one thing-glamour. Always in the moment, always changing, forever versatile.
Her personality.

She has a blog. As in a real-person’s this-is-what-I-did-today and by-the-way-I-met-a-really-hot-way too young-Spanish-guy. Said Spanish man being taken advantage of-apparently (haha!). This blog is beyond rare. This is a celebrity blog actually written by the celebrity themselves, not a paid writer. She wants to lose 10 lbs and admits that being a blonde is a full-time job. She writes about her favorite stores, restaurant, her dogs and latest love exploits. Beverly’s personality, quirks and passions are clearly seen. Loves: dogs, shoes and men. Probably in that order too, since she also has said “I think dogs are better than men. They show up on time, greet you with kisses, are faithful.” (source).
She’s also on E-bay. Really, Beverly sells some of personal awesome wardrobe online. Who knew? Check her out under ‘Vintage’!

A huge appeal of Beverly Feldman is that she is real. A real woman, with real talent, and a real sense of humor taking on a male-dominated industry. Creating fabulous, crazy shoes that we have to have. Talented, creative and real woman creating fun, gorgeous and affordable shoes. Beverly Feldman the best friend you’ve always wanted with the juicy stories you can’t wait to hear and closet that you want to raid!